technology marketing, sales, change management and everything else

Ben Bradley

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Top Stories by Ben Bradley

DAWGS Vacant Property Security DAWGS Donates Vacant Property Security Services Chicago-based DAWGS (Door and Window Guard Systems, Inc.) is donating their vacant property security services to a local non-profit, The Lights of Honor International (LHI), to help build a brighter future for veterans. DAWGS manufactures and rents proprietary steel door and window guards to secure and protect vacant properties and restore distressed neighborhoods. In parallel with DAWGS, a goal of The Lights of Honor International (LHI) is to repurpose and retool communities and buildings. LHI’s mission also extends to rebuilding families and helping local veterans in need. The property DAWGS is securing is a three-flat on the Southeast side of Chicago. The Lights of Honor International is in the process of rehabbing and restoring the property. Once restored, the property, obtained through ... (more)

Webinar – Visa’s Stored Credential Transaction Framework

Based on merchant feedback, PaymentsEd and Visa will discuss the new Stored Credential Transaction framework and address questions to ensure that merchants are compliant prior to April 30, 2018. What You Will Learn About Rationale behind the framework Benefits for merchants, issuers and cardholders Technical requirements and scenarios Disclosure and consent requirements Q&A Opportunity Presenters:  Anjana Surin, Director, Digital Products, Visa Shailendra Dingankar, Director, Global Payment Experience & Solutions, Visa When: Friday, December 1, 2017 1pm ET/10am PT Please follow... (more)

The Number 1 Marketing Automation Mistake

You visit a website. You register for a white paper download. You get an email. Open it, and you get another one in 2 days. Ignore it and three days later, you get another one. And so it goes. Welcome to the wonderful world of IF/THEN marketing automation statements – probably the biggest marketing automation mistake, and, arguably… the best way to alienate your prospects the least efficient way to generate positive ROI from your marketing automation investment. In fact, it is a mistake to rely on single click automation events -these may do more harm than good because a single cl... (more)

Webinar – The Key To Unlocking The Value in PINless Debit

PINless debit technology enables merchants to process a debit card payment without the need for the customer to enter a PIN. Whether you are already utilizing PINless, or currently evaluating the business case, this webinar will provide you with the key information you need to get the most out of your arrangements. What You Will Learn About History of PIN debit market & available offerings Making PINless work for your business model Delivering a six-figure annual benefit through effective debit routing Innovations in card processing & the future of PINless debit Presenters:  JuJ... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)