How can LOs Improve Their Mortgage Marketing and Selling Effectiveness
Every loan originator has one obvious, common goal: growing leads and their
business. But not every LO has the right strategy to turn that goal into a
reality. Below you’ll find 6 tips from RatePlug to improve your mortgage
marketing and selling effectiveness. That’s why, when proactively thinking
about growing your customer base, or generating leads, you need to think
creatively about how you market yourself.
LO Mortgage Sales Tip No. 1: Boost Leads Through Better Marketing
In today’s mortgage market, LOs need that “x-factor” to stand out in
the crowd. Are you still relying on stagnant, manual emails, generic
mass-mailings or even cold calls? If so, stop what you’re doing and invest
in mortgage marketing automation tools.
From improving referrals from real estate agents or building a simple list
WORKFAST PRECONFIGURED BPM, WORKFLOW & PROCESS APPS AND TEMPLATES EXPAND
SALESFORCE ADMINISTRATOR CAPABILITIES
Work-Relay, a 100% native workflow and process builder for the Salesforce
platform has released more than 30 WorkFast templates that help Salesforce
administrators accelerate the development and deployment of workflow
applications. The templates can significantly reduce the need for Salesforce
Administrators to depend on programmers, and empower them to increase their
ability to produce powerful business solutions for their organization.
Work-Relay helps business users w... (more)
HUMAN MACHINES AND The distinction between management and leadership
Applying integrated leadership and organization studies through a
psychoanalytical perspective, specifically Freudian ego
psychology, Zaleznik (1992) determined derived their influence from
talents as opposed to competencies. For Zaleznik the leader’s abilities
in inspiration, vision, and human passion were far more essential than
traditional views of management which were rooted an organization’s
processes and structures (Zaleznik, 1992). In other words, Zaleznik argues
that a leader is not solely (or even pri... (more)
How Lenders Can Leverage the MLS TO Replace Lost REFI VOLUME and Generate
More New Home Finance Opportunities Interacting Within the MLS To Boost Your
Mortgage Business AND rePLACE LOST REFI VOLUME
When it comes to driving more leads, technology isn’t a silver bullet.
Relationships and people are the key to more business. But understanding all
the available technology and knowing to leverage it can be the first step in
generating more business.
In today’s fast-paced market, it’s easy for mortgage lenders to miss
connections that are easily within their reach. Being connected to re... (more)
For shoppers who visited select stores in sunny California last year, they
met Pepper. If you had met Pepper, you may have thought you had stepped onto
the set of the latest Star Wars movie. Why? Pepper is a robot. She engages
humans by responding to their questions, which at times seems conversational.
Technology is changing exponentially in real time. It’s why marketing pros
know they must stay ahead of the curve on technology, trends, and how it
affects their brand or be left behind by competitors.
Technology, including its applications in digital marketing and print, has