technology marketing, sales, change management and everything else

Ben Bradley

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Top Stories by Ben Bradley

How are you reducing fraud rates? Spot more fraudulent orders faster and maintain a positive customer experience In the digital economy, fraud is sophisticated and increasingly hard to detect. Simultaneously, providing a seamless customer buying experience is critical to maximizing revenue. Traditional solutions only address one or two key elements of fraud management, but today a multi-layered approach is required. One that reduces the threat of fraud from account creation through to transaction approval. Join this webinar to learn best practices for building a comprehensive approach to fraud management and reducing fraud rates. SPEAKER Nathan Wood Director Product Management CyberSource Both as a merchant and as a leader at CyberSource, Nathan has been at the forefront of fraud prevention for over ten years. He works to ensure valuable, accurate, and easy to use f... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

Billing and the Value-Added Paper Cup

In his book Business Agility, Michael Hugos says: "Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly different mixes of products and services. Constantly changing environments and customer needs enable responsive customers to offer continuously evolving mixes of products and services." This simple quote and this simple concept requires that we rethink wh... (more)

How to select a wireless broadband distributor

A wireless broadband distributor buys products from manufacturers and resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband distributor often provides many value added services including warehousing, support, financing, training and deployment assistance. And, the best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. "Most think of distributors as companies that just move boxes. When you ask other ISPs, you find that'... (more)

New Salesforce.com Jobs Posted Here

Our Salesforce.com Jobs Newsletter is a community of like-minded Salesforce.com admins and developers who share job leads with one another. There is no fee to sign up or share a job. These are not Macon Raine jobs. That means I can’t answer any questions about the postings below. **************** 10/16/2012: Salesforce.com Developer Needed: Atlanta, GA or Charlotte, NC This hands-on developer/analyst role requires the design and development of custom cloud based solutions. Prior experience with Salesforce.com is not required. You will directly contribute to the creation of new pro... (more)