technology marketing, sales, change management and everything else

Ben Bradley

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Latest Articles from Ben Bradley
The Project Management Institute (PMI) declares in its 2015 Pulse of the Profession report that “All change in an organization happens through projects and programs.” Businesses are therefore better able to meet strategic goals when they have a system in place for effectively managing ...
The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software exe...
In his book Business Agility, Michael Hugos says :Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of...
The best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. “Most think of distributors as companies that just move boxes. When you ask other ISP...