technology marketing, sales, change management and everything else

Ben Bradley

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How we clean your CRM data

OUR PRACTICES FOR KEEPING DATA CLEAN IN YOUR CRM During the execution of an outbound prospecting campaign, CRM data hygiene is important. I’m going to share one of the processes we use internally to make sure users have a good way to “flag” inaccurate contact records. When we come across an unworkable LEAD, a Salesforce.com or a ZOHO CRM field [...]

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Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.