Ben Bradley

Just launched free website that helps small business better measure and manage tactical marketing programs

We are looking for beta testers for our new website called MarketingReportCard.com – a marketing measurement dashboard. Designed for small to mid-size businesses, companies can login to the beta version of the MarketingReportCard.com and document and measure tactical marketing results over time.

The MarketingReportCard.com beta is simple and free to use. Honestly, the biggest advantage of the marketing report card methodology is the fact that everyone agrees on the key performance indicators upfront. If you can agree on how you are measuring your marketing, it becomes easier to improve your marketing performance.

MarketingReportCard.com was originally envisioned as a dashboard for small and medium sized companies seeking a simple way to evaluate tactical marketing performance. Marketers use this tool identify, agree upon Key Performance Indicators (KPIs) and measure marketing performance month over month, so they can quickly see when performance is slipping and when to take corrective action.  To be effective, KPIs must be monitored and updated monthly. Continuous monitoring allows marketers to quickly take action when performance drops below benchmark levels.

The BETA version of the MarketingReportCard.com uses a simple spreadsheet interface that makes the learning curve virtually non-existent and also to make data collection quick and painless.   Since no two companies are the same, marketers using MarketingReportCard.com can define their own KPIs as well as their own methods for weighting and measurement.

To register for the beta, simply visit MarketingReportCard.com to register. No credit card or other financial information is required to participate.