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Ben Bradley

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Related Topics: Datacenter Automation, Marketing and Sales, Marketing Automation

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Use marketing automation to build a rain machine

What is a rain machine?

A rain machine uses a combination of inbound, outbound, content development, CRM and marketing automation tools. The goal? Drive more traffic to your website and give prospects more reasons to consider your solutions so you can woo them with value and keep them coming back until they are ready to be sold.

Request a proposal today and learn how to:

  • Add net new targeted names to your CRM system every month
  • Manage inbound and outbound campaign activity
  • Create content to drive awareness and visits
  • Develop offers and landing pages to capture leads
  • Define and measure key performance indicators (KPIs) monthly
  • Expand marketing automation and lead nurturing


The post Use marketing automation to build a rain machine appeared first on Macon Raine.

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Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. ( - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.