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Ben Bradley

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Marketing Automation Adoption Survey

Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms contemplating marketing automation activities.

The survey asks questions about barriers to marketing automation adoption including:

  • Cost of the marketing automation platform
  • Integration of the marketing automation platform with other systems such as CRM
  • Lack of experience with marketing automation platforms
  • Internal politics – people were not convinced we needed marketing automation
  • Articulating the marketing / sales handoff to the sales team or other leadership
  • Other priorities got in the way
  • Change management and changing the behavior of the marketing department or the sales organization
  • Demonstrating marketing automation ROI


The post Marketing Automation Adoption Survey appeared first on Macon Raine.

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Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. ( - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.