technology marketing, sales, change management and everything else

Ben Bradley

Subscribe to Ben Bradley: eMailAlertsEmail Alerts
Get Ben Bradley: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Related Topics: eCommerce Journal, Air Travel Journal

Blog Feed Post

4 Best Practices for Preventing Airline Fraud

The best way to find those needles is to remove the haystack, weeding out legitimate customers and transactions in order to focus on those with the greatest likelihood of criminal intent. That requires a comprehensive fraud prevention strategy, supported by a robust machine learning model that leverages data from many of the world’s largest airlines.

Here are four best practices for preventing airline fraud:

1. Combine and analyze data from all customer channels

Airlines need to combine all transactional data into a single system and analysis model. That means direct sales through the web, call center, and ticket counter as well as indirect sales via affiliates and travel agencies. Ticket sales are only part of the equation, however. Airlines must also track ticket exchanges, upgrades, frequent flyer miles, loyalty points, gift cards, and marketplace purchases.

2. Supplement with external data

External data can supplement and enhance internal data sources, providing a more comprehensive view of individuals and the legitimacy of their transactions. Analyzing IP addresses, credit card data, and email addresses can greatly improve an airline’s understanding of who is doing what—and from where they are doing it.

3. Develop an automated, scalable fraud prevention strategy

Analyzing all of this data requires a holistic strategy—often with support from fraud prevention experts—that can scale with spikes of activity and adapt to fraudsters’ changing tactics.  Automation and the computing power of machine learning algorithms are essential, helping scour volumes of real-time transactional data, weeding out valid activities, and flagging potentially fraudulent behavior—without human intervention.

4. Pool data and collaborate with other airlines

When it comes to fraud, the airline industry wins together and loses together. The more airlines can pool fraud-related data—about illicit individuals, credit cards, email addresses, IP addresses, and tactics—the better they can protect themselves and each other.

These best practices cannot be limited to a single department or engagement channel within an airline’s organization. They must be tackled holistically across all customer touchpoints—day to day, hour to hour, minute to minute. Fortunately, fraud prevention experts like Accertify have a wealth of experience in the airline industry and can help with everything from strategy and process development to data analysis and staff training. And they utilize airline-specific machine learning models that leverage data from some of the largest global carriers to uncover the latest, most specific insights. 

The needles are there. They just need to be found.

Further reading: See how we have helped British Airways, Southwest Airlines, and easyJet.

Accertify, Inc., a wholly-owned subsidiary of American Express, is a leading provider of fraud prevention, chargeback management, and payment gateway solutions to merchant customers spanning diverse industries worldwide. Accertify’s suite of products and services help e-commerce companies grow their business by driving down the total cost of fraud, simplifying business processes, and ultimately increasing revenue. For more information, please visit

The post 4 Best Practices for Preventing Airline Fraud appeared first on B2B Labs.

Read the original blog entry...

More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. ( - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.